Recently there have been numerous discussions about the significance of user experience of a website. Well, we definitely want people to return to our website on a regular basis and for this it is absolutely essential to render them a truly memorable experience. It is the sole experience that you offer on your website which makes you stand out from a crowd. Hence, the creation of extraordinary experiences is utmost important for the success of a website.
If you’re a UX designer who’s about to work on a website UX design project or are already working on one, a detailed knowledge about some specific pointers will enable you to get started with creation of a mind-blowing user experience. Stick to this post as I’ll be offering a list of eight pointers you would regret missing during an upcoming website UX designing project.
- Pay attention to the basic orientation
Every user who visits your website has a certain goal in his/her mind. In order to achieve this goal, the visitor gets on with choosing a specific path within the site. As a UX designer, your responsibility is to ensure that the visitors find this path in addition to the one that will take them back to in case they tend to take an incorrect path. For instance, you can choose to create a clear sitemap or use pre-defined paths that would prevent the users from getting lost, while busy surfing your website.
- Never go for a long or confusing Checkout Process
Checkout is regarded as one of the most vital components of an e-commerce store. While designing the UX for an e-store, do ensure that the checkout process is as simple as possible. Don’t forget to cut down any additional steps that can make customers leave your site without completing the purchase. As an ideal strategy, get on with including a single page for customers, allowing them to enter the billing and shipping details for the product that they wish to buy. Do display a confirmation page prior to allowing the customers to submit their complete product order.
- Mobile optimization is something that you shouldn’t forget
Ever since the inception of the mobile technology, there has been a growing need for designing e-commerce websites that can respond to the consumers’ needs and adapt to the user’s browser. Hence, it is vital to design the e-commerce website’s UX in a way that the users are able to view and use the site efficiently on their mobile devices. Here, it is imperative to ensure that the menu is fully-functional on all mobile platforms, images have been fully optimized for the mobile etc.
- Ensure that the information is findable
It is the information that you provide on your website that makes people visit you on a regular basis. Ensure to structure this information in a way that the visitors’ expectations are met and even exceeded. Do conduct a thorough user research proper to placing content on your web pages. Pay attention to the kind of wording that you use in your sentences, the sorting of menu items and categories etc.
- Pay due heed to the proper positioning of the Search Bar
Do make it a point to position your search bar within the header of every page of the website. Doing this will allow you to maintain complete consistency within the e-store, making it convenient for the online shoppers to access the product catalogue in a simple way. For example, have a look at the official website of Amazon where you can find the search bar placed towards the top center of the page.
- Don’t neglect the Gifters
Do remember not everyone visiting your e-store is making purchases for themselves. There are visitors who are interested in buying gifts for their loved ones. As a UX designing expert, you can’t ignore this fact. Hence, it is a a good idea to cater to such population of buyers via the following ways:
- Include the guest checkout functionality
- Since gifters always want to maintain the confidentiality regarding the gifts, it is better to pay special attention to the gift packaging and delivery information
- Offer an option for filtering the products based on the price range
- Use a strategy for tracking user experience beyond just the product purchase
Every online merchant wants a regular inflow of customers to his/her e-store. A viable option for achieving this to use a variety of channels that can create a strong connection between customers and e-store. Some of the most popular modes include SMSs, emails and push notifications. You can choose these communication channels for promoting exclusive deals, promotions or any other news that is of interest to the customers.
- Get rid of tiny, hidden product descriptions
The modern e-commerce websites are equipped with almost invisible product descriptions. This is a serious matter and needs to be handled carefully. Though the use of bigger product images is totally appreciated, it shouldn’t lead to a decline in the significance of product descriptions. Ensure that the description for a particular product is excellently layered. Also, make it a point to include a brief description or summary towards the top of the page. This would allow users to grab a quick overview on the product without having to hunt for the product details.