The Ever-Essential Landing Page
Growing a business, even in days of old, has always depended upon sales. And sales have always depended upon leads. Before ecommerce, leads were generated by cold-calls, referrals, mouth-to-mouth recommendations, and bulk mailings/fliers with a hope of a .009% response rate. Late in the 20th century came mailing list companies. A business owner could present specific criteria to a company,...