Content Marketing is a creation and sharing of online creatives. The importance of content marketing has dramatically changed now. Basically, It’s a storytelling but before the sales message. It’s about creating and building a narrative. It also means reaching out to prospects without pitching your product and service by providing relevant, useful content. It helps to generate new customer, quality lead and brand loyalty. This approach solves your consumer issues by giving enough information and influence their purchasing habit.
According to CopyBlogger, ” CONTENT MARKETING means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
Why is Content Marketing so important?
Content Marketing has a proven record of generating high-quality leads and great brand loyalty. Consumer behaviour has changed with rapid changing technology. With a numerous service and product available in market and billions of dollars flowing in advertising. It’s hard to stand out in glitz and glamour. Content Marketing not just educate the potential client about the related industry. It also helps a company to stand out as an expert. So, idea is to get along with your consumer even before they plan to buy your product. Search Engine Optimisation plays an important role is content marketing. The majority of consumer look for information online, One who is available will be the one who gets the most benefit out of content marketing.
Important pillers of Content Marketing
Keith Hernandez from BuzzFeed says, there are 4 important pillars for successful content marketing.
Emotion,
Information,
Aspiration and
Identity.
Hence, produce a content that sums all four with additional information about your industry. Content Marketing is an essential part of your brand strategy. To become a great brand, You have to add certain personality into your Marketing. We have endless products available in the market but to spot right one is confusing. It’s tough for a consumer to make a decision, based on advertisement and marketing campaign. Content Marketing plays a big role in this stage where they are researching about a product online. To add up, a targeted audience is yet another important pillar of content marketing. So, all newsletter, blogs, video content that you bring together strategically will fail miserably if you misunderstood your target audience.
Types of Content
Following are the different types of popular content we use in Online Marketing.
Social Media Creatives,
Blogs,
Articles,
Customer testimonial,
Podcast,
Interviews,
Videos.
Different channels for Content
Company Website
A company website is the best platform to start with, About Us, testimonials, case studies bring credibility to the company. It’s a must practice for any company website.
Blog
A blog is a must have for white hat SEO, Also best approach for content marketing. Updated queries, tutorials, company press releases can be shared through blog. Every blog should be SEO optimized.
Social Media Channels
All of these social channels like facebook, twitter, Pinterest, YouTube are a major source for any content creator to drive traffic (speaking of which, you can instantly buy views for my YouTube videos which would be a great help). Every social media channel is different from each other. It’s uniquely designed and thrives unique content. Be proactive every time in all these platforms to stay on a top of your consumer mind.
Why should you implement it in your business?
It drives relatively better conversion and gives you better results.
Content is present and future of marketing.
Marketing is incomplete without great content, be it B2B or B2C companies.
Brings Inbound sales.
Better customer who are more loyal.
Saves cost.
More Brand recognition.
