There has always been a huge confusion between Traditional Marketing and Digital Marketing. Not in terms of their actual meaning but in terms of their work and impact. When it comes to select which of the marketing strategies is suitable, then, owners are more concerned about their budget. And, thinks more than hundreds time whether they could stretch out their budget or not. Which type of marketing medium is more effective? What if I spend more money on marketing but couldn’t collect revenue? How do I know that my marketing medium is working or not? Do I need to take help from others? Is my business will be able to spend more capital on expensive marketing medium in near future? These type so questions trigger the negativity in the mind. And I think, choosing ineffectiveness marketing mediums is also one of the reasons behind the downfall of the business.
Don’t worry, I am here to show you what really is traditional marketing and digital marketing and its impact.
Introduction:- Traditional Marketing and Digital Marketing
It is one of the oldest methods of marketing and advertising. Many companies used to promote and advertise their goods and services through traditional marketing. Mediums of traditional marketing are print, TV, radio, telephone, and direct. People are using these marketing strategies for decades. Traditional Marketing has already proved that its success rate is really very high. It does not mean that the companies should select every means of traditional marketing simultaneously. Moreover, they can select any of these methods which are beneficial and under their budget. Flyers, vouchers, ads, and commercials on television and radio, telephonic conversations, print ads on magazines, and newspapers are the medium of traditional marketing.
The era of globalization has not only affected the people’s daily routine but also the marketing plans. Digital marketing is ruling over the traditional marketing, not in terms of the process but also in whole marketing tactics and means. It does have some sort of advertisement plan but it is very budget friendly. More importantly, it covers many of audiences. If companies want to improve the SEO of their webpage then google analytics and other tools are there. Digital marketing uses web-based marketing like blogs, content and product websites, facebook, youtube, LinkedIn, Google ads, banner ads and so on.
Benefits of Traditional Marketing and Digital Marketing
As we know that, there are millions of local and illiterate population. How can companies sell their products to their marginalized groups? So, traditional marketing is only one solution. There are regional television channels and radio stations in every local suburb. When you broadcast commercials on tv and radio then the audience will learn about your business and services. Likewise, many established companies have practiced and still using traditional marketing to reach the audience. It is all because of its familiarity with people. It is easy to understand. Similarly, both companies and audience can keep the hard copy of the elements and they can reuse it in the time of necessity.
The main benefit of digital marketing is its flexibility. Whether audiences are working on a laptop or smartphones, they can learn about business and services. Mainly it doesn’t cover only local group like traditional marketing. Companies can show their business in the international market as well. With the help of social media networking, companies can have the direct conversation with their potential consumers. Suppose, with traditional marketing, flyers and brochures are given to you when are in hurry. How annoying, isn’t it? But in digital marketing, the audience can always ignore or skip online ads. Further, digital marketing is suitable for both small-scale and large-scale companies. With online marketing, companies can get instant publicity. If don’t then companies can change their ad campaigns right at a moment. Companies do not have to wait a week or a month to see the campaigns result and its consequences.
Traditional Marketing and Digital Marketing- which one is better?
Both traditional marketing and digital marketing is best for the company’s marketing campaign. It is hard to select any of them. Here, I have analyzed some aspects of marketing.
Giving your ad campaigns in the advertising agency is really very expensive. They charge a hefty sum of money. You need to pay them everytime you ad a new campaign. But it is easier and cost less to add products to the website when you have social media executive. Moreover, traditional marketing is suitable for large-scale companies. If your business is small then digital marketing is a good choice for you.
Traditional marketing is constant. Once you put an advertisement in newspaper or TVs, it can’t be changed until you provide another advertisement campaign. For instance, if you placed an ad of a watch in the newspaper, but your company runs out of a watch at the moment. Then What do you do? What your customers will think of your company? On the contrary, in digital marketing, you can immediately update your webpage that a watch is out of stock.
Similarly, in traditional marketing, you need to wait a long to see the result of your marketing campaign. After a long waiting, if that campaign works nicely then there is nothing to worry about. But what if the results are unimpressive and profitless? Well, it is a waste of time and money. On the other hand, in digital marketing, you can change the campaign as soon as your marketing strategies won’t work out. So, you don’t have to worry about time and money.
In digital marketing, there is a full description and review of the products on their respective webpage. In traditional marketing, there is just jingle, image, and video of the products. So, digital marketing is more trustworthy in this case. But there is one problem. In the webpage, you can clearly see the customers feedback and harsh complaints.
Plans and Policies
Why is traditional marketing still with us? Why is it the most successful marketing strategies? This is all because traditional marketing moves according to plans and policies. Certain advertising agency develops and implements marketing strategies for the company. Even they finalize the most effective traditional marketing medium after surveying market. But in some cases of digital advertising, normal people who are familiar with social media are handling it. So, they are unable to take right steps to run company’s marketing strategies. That’s why you need social media executive to develop and implement marketing strategies. ( If you want to know the job responsibility of social media executive then, click here)
While wrapping up, even though online marketing is ruling over the traditional marketing. Digital marketing can not as of right now, overthrow the traditional marketing. Once your company analyzes their marketing strategies, you can then move to what suits you best, but then again the move forward is obviously digital marketing so keep your side a little heavier on that aspect, while deciding.