Mobile

Using Mobile Content Strategy For A Greater Reach of Your Content

Even after investing a great deal of time and efforts into creating the best content for your website/app, it isn’t possible to rest assured that the same would work beautifully on a variety of devices and platforms. Well, before you scare, I’d want you to get familiar with the process of designing an excellent mobile content strategy that would make your content look remarkable, both on the smartphones/smart tablets as well as the desktops. So, continue to stay on this post to learn more about the mobile content strategy that will make your content a lot more flexible and even enhance its overall accessibility.

Mobile-friendly version of your site shouldn’t be similar to the desktop version

In order to gear up with the creation of an excellent mobile content strategy, you need to ensure that your mobile website isn’t similar to the one that you’ve designed for the desktop users. For the mobile visitors, don’t forget to make the content a lot more legible, keeping the font-size as smooth as possible. Also, remember to keep the headlines short, crisp and eye-catchy.

Don’t ignore the content skimmers

Mobile browsing entails the users’ tendency to skim through the content. The main reason for this being that the mobile browsers are always in a haste to find the desired content. Hence, as the webmaster it is important for you to know what exactly the users are looking for once they’ve landed on your website.

Knowing the users serves as an immense help for your mobile content strategy

A timely determination of the type of content that fits the audience base is something you can’t ignore for your mobile content strategy. In other words, you need to have a mobile-first though process while framing the content that needs to get featured on the mobile-compatible websites. You need to tailor your content, keeping in mind the fact that the mobile users are looking to convert instantly. Yet another vital concern is that your website and email campaign needs to be 100% responsive to a wide range of mobile devices and mobile platforms.

Finding satisfactory answers to all the below mentioned questions will help you in knowing your audiences as well as analyzing their mobile habits:

    • How many people would be accessing your website via a mobile device?
    • How long would they be staying on your website?
    • Through which medium have they reached your site? For eg: newsletters, search results, social media, blogs etc.
    • What kind of content are they reading? Whether it is format based like social posts, blogs, newsletters etc; or topic based, for eg: politics, health, education etc.

 

Don’t neglect multi-channel content strategy

Yet another crucial concern while framing the mobile content strategy is to keep in mind the presentation of content on multiple channels. Here, it is absolutely vital for you to adjust your banner image along with text, making it suitable for the wide majority of mobile users. Additionally, also pay attention to the process of re-formatting all your existing content for flawless display on different mobile devices with varying screen sizes and resolutions.

Content Modeling- A vital step before designing a mobile content strategy

Prior to actually heading towards the creation of an effective content strategy, it is imperative for you to know exactly what you’ll be working with. It is here that the role of content models comes into play. It is with the help of content models that you’re able to confer your content a basic organizational framework without actually allocating its style. Doing this is quite important for the creation of a remarkable mobile content strategy. Hence, it is recommended to do content modeling before delving into the designing and development process.

One of the most vital significances of content modeling is that you can stay alarmed about all the different content types that require videos or images or an entirely innovative element. It’s always worth spending some time on content modeling to reduce the chances of facing issues with the actual implementation of your mobile content strategy.

Conclusion

With content being a vital aspect of a website or app, you can’t be careless about its creation and distribution and usage. I hope the details covered in the above post would have allowed you to grab a better understanding of ensuring a remarkable experience with your content.