A lot of E-Commerce stores, even the most popular ones have faced the cart abandonment dilemma. With this rate rising and lowering down the organic traffic, the only way out is to perk up the checkout page of your online store. Here, we will discuss 6 proven ways of achieving a satisfactory checkout process to enhance the store revenue.
1. Target Minimum Scrolling
When it comes to checkout on a small device such as a smartphone, the lesser the clicks and scrolling, the better it is. The online vendors must try to feature the checkout process on a single page with minimum scrolling.
Now, this might be possible that the page gets longer and eventually needs to be scrolled down. To avoid this, try to remove the fields that can be eliminated and keep minimum vertical scrolling.
2. Avoid Too Much Promotion
A key threat which may be resulting in a rise in the cart abandonment rate of your store is too much promotional stuff on the checkout page. Once the customer is at the final stage of payment, do not put up any fancy offers or typical shop navigation.
Instead of putting additional products on the checkout page, let the customer proceed with the payment easily so that he may come back and shop for more.
3. Auto-Detect Payment Card
Many card processors like Authorize.net are enabled with auto-detect functionality. This prevents the customer to select his credit or debit card type. The first 4 number are analyzed and a referral image of the card vendor shows up on the mobile screen for confirmation.
This step will slice down as many as 15 seconds of the checkout phase. For curious mobile users, this is a lot of time.
4. Guest Checkout
Nothing frustrates a mobile shopper more than the obligatory registration. Many E-Commerce stores have reported that visitors simply log off from their store than going ahead and filling out a lengthy form to create an account before the purchase.
Forcing the visitors to fill out the registration form before checking out might get you the information, but it backfires in most of the cases. Instead, add a guest checkout option which allows the customers to shop without creating a mandatory account.
5. Use Billing Info As Shipping Info
Every famous online store has this feature which lets them trim down the checkout time.
There is simply no need for a customer to fill the same address information twice i.e. for billing and that of shipping. And to ensure that you are compliant with PCI DSS, you might want to check out https://www.teamworkims.co.uk/pci-dss/.
6. Feature A Progress Bar
A progress bar is a handy tool to manage the expectation of the customers for the number of steps they would perform for a purchase. A progress bar lets the customers keep a track and assure them that they are following the right path.
Let your customers know about the number of upcoming steps for the final checkout. This will prevent cart abandonment as a customer will know of his progress.
Wrapping Up
Mobile checkout should be easy. Yet, a lot of online retailers suffer a high rate of cart abandonment and a loss in organic traffic simply because the checkout is not user-friendly. Retailers must focus on streamlining the checkout by reviewing the process time and again to ensure that customer visits become a profitable conversion.
