Hello there, welcome to the world of digital writing. Here, we discuss what Copywriting is and how one can do it. Copywriting in simple terms is a form of writing where you arrange the words so that it sounds better. It is one of the most lucrative marketing jobs that make copywriters one of the most highly paid writers in the world. So, drawing more traffic just by arranging your words to make them sound better is what Copywriting is all about. In addition, copywriting creates more leads and more sales via writing. Never in doubt to be a pretty handy SEO tool!
Copywriting vs SEO Copywriting
Copywriting is simply an art of writing content with the purpose of marketing. It may vary from a piece of text to writing a full detailed article, a tagline, or even a blog. Moreover, copywriting is goal-oriented, where the goal is to target an audience to take an action. It is generally based on marketing products and services, which also is a major aspect while doing content marketing.
SEO Copywriting is mainly based on creating Search Engine friendly copy/content. It is majorly related to On-page SEO- which plays with proper use of keywords, headings, tags, and SEO-friendly visuals. Also, an important thing to consider about SEO copywriting is to perform better on the SERP(Search Engine Result Page) and draw more traffic to a website. Not only that, it is for solving problems as per the search intent of the users.
How to do Copywriting?
We vaguely discussed what copywriting is. Talking about how to pour down your thoughts, is just like writing an essay. But also, there are lots of things to consider doing so, as you are marketing more than describing. Moving on, we have collected Proven techniques for you to follow in the copywriting journey. And, two of which are discussed
Use the ‘AIDA’ Formula
Copywriting may seem easy but there are many things to consider while trying to compete in the market. Here, we will discuss how you can benefit from the AIDA formula for your content. This is one of the handiest tricks to imply that works for sales pages, email newsletters, blog posts, Facebook and Google ads, and many more.
The abbreviation of AIDA is Attention, Interest, Desire, and Action. This formula is designed to grab users’ attention and convert it into action.
The first part is where you grab people’s attention with a headline or the subject. So, you need to start with catchy titles and headlines if you are gonna get a click in the first place.
Once you have got their attention, it is time for you to keep them interested in the content. And, if you don’t hold their interest in the first paragraph, they are likely to shift their attention elsewhere. The best thing to do is engage them with fresh or unusual counterintuitive information.
This is a tricky process. Here, you will have to persuade your users to want what you are actually offering. And, yes there are ways you can create desire, following these three steps:
- Show them what are the benefits of your product.
- show them how your product is practical and can help solve problems.
- Give them the results.
This is the conversion point for your hard work. Henceforth you will need to establish a strong call to action strategy making the readers understand what you want them to do next. Also, adding a sense of urgency with the play of words like “sale” or “it’s special” should do the trick.
Keep your audience hooked with engaging and insightful content of significance. Only then can you turn an “interest” into “action”.
Write gravitating headlines
The Heading is where you will make your post stand out. Although it seems like a lot of pressure and should be too. Worry not! we got some proven techniques for you to build some attention-grabbing headlines. Just follow one of these examples:
- Start headlines with numbers: “top 15 …”, “7 ways…”, etc
- Write with “how to” headlines: “How to…”
- Flag Common Mistakes: “10 mistakes …”
- Ask Questions: “Do you want to…?”
- Use punctuations: place your main keyword before the colon or hyphen.
- Use the 5 W’s: “who, what, when, where, why “
- Write ultra-specific headlines: instead of “write a song”, write “how to compose..”
These are just some of the most common yet handy ways for you to get started on the title. Also, do make sure to create titles related to the search intent and that are relevant to the content.
Best Tips for Copywriting
Copywriting can be easily done. However, to come up with results from the copy, you will need to have certain must-know tricks in your bag. Here, given below are some really sweet tricks for you to know.
- Always research and plan properly before you start.
- keep track of your competition.
- Invest more time in coming up with attention-grabbing titles.
- Simplify your content using day-to-day language.
- Try to write engaging articles.
- Write with the intent of solving problems.
- Show the benefits of your content more than its features.
- Tell a story via your article to keep the users engaged.
- Add images to the titles to make them more appealing.
- Have a Call-to-action on every page.
- Make the content visually appealing.
- Read more blogs and watch more videos to keep yourself up-to-date.
And it doesn’t matter if your content is SEO based or not, these tips will always be effective.
Hence, embarking on a journey to copywriting is easy to learn, but the practice is what makes one better. And, there is always room for improvement if you have the right motivation. So, begin to write and publish content and see how you do. Also, do feel free to drop down in the comment section below to share your personal insights.