Small and medium business often struggle to get quality traffic to their website. There is a lot that small business can do without any great SEO knowledge, and without spending too much money. Considering ongoing changes to search engine algorithms, it makes a huge impact on the ranking of the website. Just because you are a small business it doesn’t mean you can’t compete with another website on Search Engine Result Page(SERP).
Here are some tips to help you get started making your website more effective.
Keyword research must do carefully. You need to find a group of keywords for which you want to rank organically. Google keyword tool, Keyword.io etc. can be used for keyword research. Include relevant keywords throughout your content is very important as it helps search engine bots to know what your content is about. Generally, keyword density should be about 2-5%. You can also use LSI keywords in the content.
Body Tags (H1, H2, H3 etc.)
When you write a content on a page or post a blog post, you should break up your content into tiny sections and paragraphs to make it easier for the website visitor to read. These sections can be given heading tags like H1, H2, H3 etc. These tags help search engine bots to understand the content on page and rank on SERP.
URL structure must be uniform across the website. Shorter URL seems to perform better in the search engine results, however, there are other factors which also affects the SEO as well. People should be able to guess the topic of a page by just looking at the URL of the website.
Page Titles, description, and Formatting
Each page on your website must have unique titles. It will help search engine bots & user understand what this page is all about. A page with title “On page SEO Techniques” is much better than title “index.html”. The Page description is what the search engine searchers will see in SERP. Above all, it has to be crisp and descriptive, the user should get motivated to click on your link.
It’s opportunity to advertise your page & convince the searcher to click on the link and visit your website rather than going to another competitor.
Get Statistics installed on your Website
It is always important to measure & analyze the traffic on the website. Not many website owners get a weekly or monthly starts report and analyze the information to grow their website traffic and business. Statistics are the roadmap to your website and can give you great insight into your user’s behavior and furthermore their path through your website. Understanding the statistics like bounce rate, exit rate, CTR, conversion rate etc. is important if you want to have continued success through your website.
Linking to pages within your website is very important. Effective internal linking is all about linking topics and themes together in a more sensible way, for readers and search engine bots too. For example, if you are providing interior decorating services, you will have lots of articles around that particular phrase. They’re not all going to rank for that, but you should choose the page which you would like to rank for a particular term and point the link using a keyword as an anchor text.
Speed & Mobile
Website page load time is an important factor in your organic ranking and SERP (Search engine Result Page). Website Loading Speed and in Mobile Optimization are key metrics for the organic ranking. According to recent data, almost 60% of searches are coming from mobile devices. This means that if your website is not mobile-friendly, no doubt you are losing almost half of potential traffic. How to overcome this? In the first place, make sure that your website is mobile friendly and as a second step consider accelerated mobile pages too, which is the new way to building fast mobile friendly pages.
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