Google Analytics is much more robust than most people give it credit for. Contrary to popular belief, it can do most of the things more advanced analytics suites can do, except Google does it for free.

Many web designers and developers complain about the limitations of Google Analytics. At first glance, it doesn’t seem as powerful as some of the other web analytics suites out there because it doesn’t let you track outbound links or see data in real time. So, developers flock to premium products like Clicky and Mint, but those services can be expensive, especially if your web project isn’t generating any income yet. Also, while they fix some of the limitations inherent in Google Analytics, they lack some of the Google-only tie-in features, such as Adwords and Adsense tracking.

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So SEO has been the buzz word for quite a long time and if you are new to developing websites, you are wondering about its power too I guess. Well yes SEO is a main factor when it comes to taking a website to its full potential, and SEO can be a hectic job, marketing your website, advertising stuffs and what not that you never thought you would do. But wait! SEO is not only about making thousands of back links, leaving link backs to n number of websites and hoping that it will get you Google’s (or any other search engines) attention. If you are doing so, you are doing it wrong. Because you missed it from the ground level SEO starts from when you actually start creating a website. A poorly engineered website will perform bad when it is compared to a good engineered website. A site that has been given a lot of care when at the basic level will be easier not only to search engines but also to yourself when you are making changes to the design. So its your part to take those steps because your SEO expert wont be making changes to your code and design. So how actually do you make a website search engine friendly? We discuss some points that can be taken care of. Read the full story…