The Ever-Essential Landing Page

September 18, 2014 | Web Development

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Growing a business, even in days of old, has always depended upon sales.  And sales have always depended upon leads.  Before ecommerce, leads were generated by cold-calls, referrals, mouth-to-mouth recommendations, and bulk mailings/fliers with a hope of a .009% response rate. Late in the 20th century came mailing list companies. A business owner could present specific criteria to a company, and it would generate names and addresses of individuals that met the criteria.  This was a relatively better means of generating leads than earlier methods, but the response rate remained low. Read the full story…

 

5 Simple Tips to Optimize WordPress Site Load Time

August 3, 2014 | WordPress

Page load speed is apparently a crucial part of any website that helps in enhancing user experience. However, many site owners usually pay less consideration to website speed, and rather tend to care more about giving a refreshing look to the site and incorporating new functionalities into the site. No doubt, accommodating aesthetic design and updated functionalities is vital for a site’s success, but faster page loading time is equally important for gaining good search engine ranking and more traffic.

Read the full story…

 

Freelance Writing – Please Learn from my Mistakes!

July 25, 2014 | Freelancer

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When I retired, I knew that I would have to supplement my retirement income with some part-time work.  At first I considered consulting, as I had spent 35 years in my profession, but soon learned that marketing myself was a lot harder than first envisioned.  And so I turned to freelance writing – what could be better?  I loved to write, had taught writing, and the world of social media, directories, blogs, etc. was growing exponentially!  Without the advice of those who had gone before me, however, I had to pass through several “rings of fire” on my own.  I write this post so that others will have the benefit of my experiences and avoid the common pitfalls of freelancing. Read the full story…

 

Magento vs WooCommerce: Which One Holds the Fort

July 22, 2014 | Web Design, Web Development, WordPress

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Magento has always been THE most sought-after platform for the webmasters contemplating on starting an Ecommecerce website. The ease of website development, the savorous features, the user-friendliness – everything leaps with Magento. But now, there is a new player in town: WooCommerce. And it is giving Magento a serious run for its money.

WooCommerce has had a meteoric rise in the web development community. And it is surely fuelled by some very authentic reasons. This highly powerful Ecommerce platform is being increasingly sought-after and there is no dearth of webmasters who are preferring it over Magento. Read the full story…

 

Why You Need To Spend Some Quality Time with Your Website’s Layout

July 16, 2014 | CSS, HTML5, Miscellaneous, Web Design, Web Development

Creating a website is one of the most imperative things that online marketing and web designing companies usually do as it speaks a lot about their goals and values they want to put forth in front of their users. No matter how small or massive is the size of your website, it is crucial to have an efficient and functional website to serve your audiences better. Since, internet users know that they are free to navigate from any of the websites, it has become important for the designers take a leap from the unconventional layout designs to a layout that’s not only user-centric but harness positive feelings about the website on the visitors mind.

A well-designed and structured layout truly enhances the appeal and look of your website and this improves the user experience. Online businesses often experience low traffic inspite of implementing good SEO tools. They complain that visitors don’t hang on their website. This might be because they don’t have an interactive and lively layout. So, if you are also experiencing the same situation, then it’s to brace yourself, as you competitor can beat you with just a few clicks Read the full story…

 

3 Insanely Popular WP Plugins that are Making Your Website Vulnerable

July 9, 2014 | Security, Web Development, WordPress

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WordPress plugins unquestionably serve a genuine purpose of helping webmasters extend their website’s functionality above and beyond the defaults. However, they also make the website vulnerable to certain issues, and website security rings the loudest among them.

Below, we bring forth three such immensely popular plugins that have been found to be more susceptible to intrusion attacks and need to be dealt with at the earliest: Read the full story…

 


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